The perfect WordPress SEO permalink structure

by Joost De Valk
In the past we received a lot questions regarding optimizing your WordPress SEO URL / permalink structure. Questions ranging from whether you should have the category in your permalink structure to the length of your slugs. In this post, we’ll address some of these questions and attempt to give you a better understanding of your permalink structure.Read the full article

Is it better to have keywords in the URL path or filename?

It seems that having relevant keywords in URLs is very helpful. Does Google give higher importance to keywords in the path vs filename? E.g. http://example.com/tools/hammers/acme-metal-pounder or http://example.com/tools-hammers-acme-metal-pounder? Alex Black, Waterloo, Canada


Should I strip file extensions from my URLs?

On February 26, 2009, Google software engineer Matt Cutts collected questions on Google Moderator and answered many of them on video. J. from London asked: Does stripping file extensions from URLs (site.com/folder/page.html versus site.com/folder/page) have demonstrable benefit in the SERPs?


Does the position of keywords in the URL affect ranking?

On February 26, 2009, Google software engineer Matt Cutts collected questions on Google Moderator and answered many of them on video. Adeel from Manchester, UK asked: Does the position of keywords in the URL have a significant impact: example.com/keyword/London is better than example.com/London/keyword?