SEO Website Redesign – A Guaranteed Checklist on How to Not Lose Your Rankings

An SEO website redesign is not a walk in the park, and it could easily become an SEO disaster if you don’t do it right. Any change you make to your website’s redesign can cause traffic loss and make your current site not so very “search engine ranking” friendly. Maybe you want to switch to https, you want to go international, or maybe you just want to start a rebranding strategy.Read the full article

Configuring URL Parameters in Webmaster Tools

If you're the webmaster of a site with URLs parameters and you'd like to help Google crawl your site more efficiently, Maile Ohye gives pointers (for the more common cases) on how to configure URL Parameters in Webmaster Tools.

How to Use HREFLang Correctly: An Interview with Bill Hunt

Kelsey Jones talks with Bill Hunt, President of Back Azimuth Consulting, during Pubcon Las Vegas about HREFLang. Learn More about HREFLang & International SEO Watch this interview with Aleyda Solis to learn more about international SEO and the specific challenges brands face when implementing it. Read this post by Saijo George titled "Getting A Better Understanding of HREFLlang" to understand more about what HREFLang is and when you should be using it. For more news and interviews from marketing experts around the world visit us at Follow Bill: Follow Kelsey: Follow Search Engine Journal: and