THE HACKIES: Full-path ROI — aligning attribution models with the buyer’s journey

by Scott Brinker
This article is a guest post by Eric Ramos of BusinessOnline. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. As marketing technology becomes more and more complex, marketers are faced with an increasing amount of dat ...Read the full article