MEC’s Noah Mallin: For advertisers, Snapchat has ‘tremendous promise’ [Podcast]

by Matt Mcgee
Industry reaction to Snap’s recent IPO — and the sharing of important user metrics that it demands — has been mixed. It’s still growing its user base, but that growth has slowed down. It’s facing increased pressure from Instagram, which seems to make a regular habit of launching “new” features that mimic Snapchat.Read the full article

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