MEC’s Noah Mallin: For advertisers, Snapchat has ‘tremendous promise’ [Podcast]

by Matt Mcgee
Industry reaction to Snap’s recent IPO — and the sharing of important user metrics that it demands — has been mixed. It’s still growing its user base, but that growth has slowed down. It’s facing increased pressure from Instagram, which seems to make a regular habit of launching “new” features that mimic Snapchat.Read the full article

Why The MarTech Conference is a Must-Attend Event!

Connect your organization with the marketing technology explosion at The MarTech Conference! See how becoming consumer & data obsessed is going to transform your marketing blueprint. This is your chance to mingle and learn from like-minded marketers in your industry who face similar challenges & disciplines as you! Learn more about MarTech: http://mrtch.co/25JAvF1