What’s the Bigger Issue? Viewability or Fraud?

by Michael Levanduski
When asking marketers what types of issues the industry is facing, there are going to be a lot of answers. Two answers, however, will quickly begin to be seen far more often than any of the others. Viewability and fraud. Whether you’re talking to people just getting into the digital marketing game, or industry leaders, the answers are going to be the same.Read the full article