Here’s a script to help manage bids by keyword match type.

by Frederick Vallaeys
Some account managers like to use the same keyword in multiple match types in their accounts to get better bid control or to show more relevant ads for queries that are closer to the keyword. To execute the strategy properly, bids for each match type need to be kept at a certain level relative to the other match types. For example, if the exact match keyword’s max CPC is $1.Read the full article

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