National retailers: Stop ignoring local SEO

by Andrew Shotland
When I worked in NBC’s Internet group, I had this idea to aggregate all of their local station websites into a single network. When I pitched it, my boss’ initial reaction was, “Why do you want to bother with the local affiliates? They are a royal PITA.” It’s been a while since NBC-IN, but even today I still see evidence that national-to-local companies, specifically retaile ...Read the full article

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