Yext’s IPO Could Raise All Boats in Local — And Herald Consolidation

While Yext’s long-anticipated IPO announcement yesterday didn’t come as a huge surprise for those following local, the news that it was imminent still packed a punch. So we asked several luminaries to weigh in on what the offering might portend for the broader industry. Andrew Shotland, proprietor, LocalSEOGuide The entire local industry should be eager to see Yext’s IPO succeed.Read the full article