Publishers must start proactively fighting fraud and non-human traffic

by Rob Rasko
Digital ad fraud is costing advertisers $8.2 billion each year, according to the Interactive Advertising Bureau. So what is the industry doing to address this massive crime? To date, the collective approach has been largely reactive: A reputable third-party measurement company audits a publisher’s traffic, and if fraud is detected, reports on the percentage that is non-human traffic (NHT).Read the full article

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