What Makes a Conversion Optimizer? 8 Experts on Separating the Pros from the Pretenders

by Aaron Orendorff
Oh my! That is quite a confession! Image via Shutterstock. I have a confession to make. It’s a hard one, so breathe deep with me and please be kind. I am not *hard swallow* a conversion optimizer. That’s a dangerous admission, and not just because CRO is big business. You see, while I’m not a conversion optimizer, I’m good at faking it. Really, really good.Read the full article