With cost per visit, xAd brings search-like performance to mobile advertising

by Greg Sterling
Location-based marketing platform xAd is doing something radical. The company is offering a new “cost per visit” (CPV) mobile ad model backed by third-party validation from Placed. Mobile marketers will only be asked to pay for visitors to their stores or locations, not impressions or clicks. The CPV approach thus simplifies the buying and planning process for marketers and ...Read the full article

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