‘Bullshit can work’: Advertising’s real fraud problem

by Shareen Pathak
Advertising has a fraud problem, but it’s not the one with bots and non-viewable impressions. Talk to anyone in the industry long enough and they’ll tell you about creative director who spends all day on Reddit, the strategist who speaks at conferences non-stop, and the creative chief who spends all his time judging awards in far-flung locations.Read the full article