Is ignorance the problem?

by Seth Godin
It's nice to think that the reason that people don't do what you need them to do, or conform to your standards, or make good choices is simply that they don't know enough. After all, if that's the case, all you'll need to do is inform them, loudly and clearly. So, that employee who shows up late: just let her know that being late isn't allowed. Threaten to fire her ...Read the full article