How Hearst uses Alexa for Elle and Good Housekeeping

Thanks to voice-activated assistants like the Amazon Alexa and Google Home, audio is having a moment with publishers. At Hearst, that means about a dozen Hearst employees have been placed in a group devoted to bringing the publisher’s content to souped-up speakers like Amazon Echo and Google Home. So far, Hearst has developed just two voice skills — for Elle and Good Housekeep ...Read the full article