32 questions you should ask when you interview a martech leader

by Scott Brinker
This guest post by Erica Seidel is part of a regular column she writes, Ask the Martech Recruiter. Erica runs The Connective Good, a retained executive recruiting firm that helps companies land leaders in martech, marketing, digital strategy, analytics, and market research. Dear Erica, I’m interviewing a candidate for our brand-new head of marketing technology next week.Read the full article