Hootsuite acquires Snapchat analytics firm Naritiv

Social media management platform Hootsuite is continuing to beef up its ad and analytics chops, with today’s announcement that it has acquired Snapchat analytics and content creation firm Naritiv. Deal terms were not made public. This newest purchase follows Hootsuite’s acquisitions last month of ad tech firm AdEspresso and social analytics vendor LiftMetrix.Read the full article

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