Create a clear, powerful and concise message statement–your USP

by Ellen Finkelstein
You can’t sell your services if people don’t know what you’re all about. The same is true of products. People need to know in a few words how it will help them. Someone asked me, “How do I put my personal message into two sentences that are clear, concise, and powerful.” This personal message about what you do is often called a Unique Selling Proposition (USP).Read the full article