‘Tons of unnecessary ad calls going out’: Confessions of a beleaguered ad tech exec

Publishers love to complain about ad tech middlemen mucking up the advertising supply chain. But for the latest in our Confessions series, we talked to a vendor exec who said publishers are guilty of their own programmatic sins. Here are the excerpts, edited for clarity. As an ad tech rep, how do you feel when publishers complain about vendors? They can complain about fees al ...Read the full article