Google’s Update To Close Variants: 3 Ways To Combat Even Less Exact Match

March 30, 2017 In the latest update of Google’s exact match variants rule, the engine is taking even more liberties as to what triggers an exact match keyword. Google states that words will only be added or varied if it does not change the meaning of the keyword. Now, obviously, whether the meaning changes or not, it does not fix the fact that exact match keywords as we know ...Read the full article