Customer-First Marketing Research: 4 key data points from research with 2,400 consumers

by Daniel Burstein
All marketers should have three key questions in their head at all times. What do consumers really think about your business practices? What marketing approaches can I use to tell them about our business? And where do they want to hear these messages (i.e. channel preferences)? To help you get an answer to these questions, we conducted research with 2,400 U.S.Read the full article

About: MarketingSherpa Customer Satisfaction Research Study

All marketers understand the importance of having satisfied customers. The question is, how do we do that? The team at MarketingSherpa decided actually asking U.S consumers would give us the best answer, so that's what we did. Watch Daniel Burstein, Senior Director of Editorial Content, explain the process, approach and key findings from our latest survey looking at what makes customers satisfied (and unsatisfied). Download your copy of the report here:

What satisfied and unsatisfied customers think of companies’ marketing

Daniel Burstein, Senior Director of Editorial Content, MarketingSherpa shares data from research with 2,400 American consumers about how they view companies they are satisfied and unsatisfied with. You can get the full, free report with 26 additional charts at

Which Advertising Channels Customers Trust

When discussing channel selection for our marketing & advertising campaigns, the idea that consumers no longer trust mainstream media always seems top-of-mind. So, when we built our Customer Satisfaction Study (, we decided to ask American consumers about their preferences. Watch this video to see what 2,400 people told us.

Channel Preference: How consumers want to hear from us

Every marketer faces the channel selection challenge — where should I invest my media spend? To find out, we asked 2,400 U.S. consumers (as part of our Customer Satisfaction Research Study how they actually want to hear from companies to determine which media channels marketers should utilize.

Product Reliability and Customer Satisfaction

Is a minimum viable product really enough to satisfy customers? Not quite, according to our Customer Satisfaction Research Study with 2,400 U.S. consumers. Get the full research study here: