The newest addition to the marketing mix’s Ps: Proximity

Any marketer worth their salt, or at least one who has managed to stay awake during Marketing 101, can rattle off a long list of marketing mix “Ps.” You know what I’m talking about: product, price, place, promotion, people, processes and physical evidence. Unfortunately, those old pillars of marketing don’t quite hold up under the weight of today’s digital marketing needs.Read the full article

Why attend the Search Marketing Expo (SMX)?

SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http://www.smxeast.com http://www.smxwest.com If you are interested in marketing technology, check out our martech conference series: http://www.martechconf.com For daily digital marketing content, check out our editorial sites: http://www.searchengineland.com http://www.marketingland.com http://www.martechtoday.com