Snapchat ads take closer aim with new retargeting-lite, goal-based bidding options

If advertising were like fishing — and it definitely is — then Snapchat is creating new nets to help advertisers corral the people they are most likely to hook into interacting with their brand, such as by installing a marketer’s app or buying its product. A new Snapchat ad-targeting option lets advertisers send follow-up ads to the people who had previously interacted with ...Read the full article

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