Digital Marketing News: Traditional vs. Programmatic, Twitter Lite & LinkedIn Lead Gen

Traditional vs. Programmatic Media Buying [Infographic] Programmatic media buying is all over the digital marketing sphere. What are the key differences between programmatic and traditional media buying? This infographic lays them out side by side. MarketingProfs Introducing Twitter Lite To combat slower mobile networks, expensive data usage and a lack of mobile storage ex ...Read the full article

Digital Marketing News Roundup: April 7, 2017

Join TopRank Marketing's Tiffani Allen and Josh Nite for a tasty roundup of the top digital marketing news of the week!

  • LinkedIn Lead Gen Forms Streamline the Lead-Generation Process - 26 readers - LinkedIn Lead Gen Forms eliminate one of the major obstacles to conversions—relying on users to fill out contact forms, which is even more difficult on mobile devices—by auto-populating an in-application form with information from users’ LinkedIn profiles and allowing them to instantly submit those forms.

  • Did JPMorgan Chase Just Start A Digital Advertising Revolution? - 31 readers - Chase cut the number of sites where it advertises to 5,000 from 400,000. "They accidentally opened Pandora's box," said Jon Bond, co-chairman at The Shipyard.