Facebook adds email signup & Page Like call-to-action buttons to Instant Articles

Facebook’s fast-loading, proprietary Instant Articles are a way for publishers to get readers within the social network. But given that those readers don’t have to leave Facebook to check out a story, those readers remain Facebook’s. Now, Facebook is adding tools for publishers to have a better shot at converting Facebook’s audience into their own.Read the full article

Why The MarTech Conference is a Must-Attend Event!

Connect your organization with the marketing technology explosion at The MarTech Conference! See how becoming consumer & data obsessed is going to transform your marketing blueprint. This is your chance to mingle and learn from like-minded marketers in your industry who face similar challenges & disciplines as you! Learn more about MarTech: http://mrtch.co/25JAvF1