3 Things To Optimize In Your Inbound Marketing To Boost Sales

by John Beveridge
What is the ultimate goal of inbound marketing? Some say generating qualified leads is the ultimate goal of inbound marketing - but you can't pay your team in leads. The ultimate goal of inbound marketing is to generate sales. That's right, sales, as in dollars. As the learned scholar DJ Quik said, "If it don't make dollars, it don't make sense.Read the full article