Types, Resources, and Solutions for Ad Fraud Detection

by Douglas Karr
In a study conducted by the Association of National Advertisers (ANA) and White Ops, the study predicted ad fraud cost advertisers $7.2 billion last year Tweet This!. And in a survey of US digital display ads, Integral Ad Science identified 8.3% of all ad impressions as fraudulent, compared with 2.4% of publisher-direct sold ads. DoubleVerify reports that over 50% of digital ads are never seen.Read the full article