Will it blend? Oath will combine disparate AOL-Yahoo ad tech assets

by Yuyu Chen
Imagine the frustrating process of untangling Christmas tree lights. Now imagine doing it with ad tech. That’s the chore Verizon faces. Verizon is going to create a new brand, Oath, to include Yahoo and AOL, after the telecom conglomerate closes its acquisition of Yahoo for around $4.5 billion by end of this June.Read the full article