How YouTube networks are pivoting to studio, media brand models

Six years after launching what would become one of the biggest YouTube multichannel networks, Fullscreen would like you not to call it an MCN, thank you very much. “The MCN is not our entire business,” said George Strompolos, founder and CEO of Fullscreen Media. “It’s how we identify, develop, grow, partner with and monetize creative talent. How we apply that is where it gets interesting.Read the full article