Is Cognitive Technology the End of Marketing As We Know It?

by Lee Odden
“Will artificial intelligence replace marketers in the near future?” This is the compelling question posted by Loren McDonald of IBM Watson Marketing during his presentation at the recent Digital Summit conference in Los Angeles. While many marketers might consider this a provocative presentation opener, there are some blunt realities marketers need to consider if they want t ...Read the full article

IBM Watson Marketing Demo at IBM Amplify 2016

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