Multi-Channel Mastery: 5 Easy Ways to Squeeze More Profits from Your Facebook Ads

The majority of customers use multiple devices on their journey to purchase. And they’re gonna take nearly a dozen ‘touches’, too. Case in point: people who receive choreographed emails + ads are “22% more likely to purchase” than those that only receive one or the other. That means the likelihood of one campaign, on one device, one time, generating a significant conversion, is slim to none.Read the full article