Survey: Consumers willing to share personal data for deals, better customer service

by Greg Sterling
Consumer surveys have repeatedly shown the public’s ambivalence about digital privacy. When there’s a clear value exchange or concrete reason for information sharing, consumers will do it — but typically not without some hesitation. A new survey by YouGov, conducted for [24]7 in March, asked more than 1,000 US adults about their feelings on a range of customer-experience iss ...Read the full article

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