From smart bracelets to movies: FamilyShare goes all in on sponsored content play

by Saul Leal, director of strategic brand partnerships, FamilyShare According to Business Insider Intelligence, sponsored content will be the fastest-growing native format driving digital ad growth over the next five years. The continued rise of mobile and social will fuel this transition. Unfortunately, native advertising’s “bespoke” nature, which is the great strength of sp ...Read the full article