How the Daily Dot uses Facebook video to sell aquariums and flux capacitors

Two big trends with publishers are video and commerce, and Daily Dot is combining the two. The Austin-based digital media company has built a multi-pronged commerce operation focused on videos distributed through Facebook. A small team pushes out over 20 videos per month, and it’s learned enough from the videos that it’s now having conversations with brands about doing branded video with them.Read the full article