‘There is a middle ground’: What brands think of in-house content studios

by Yuyu Chen
It’s open season on in-house content studios. Pepsi’s recent ad, which featured Kendall Jenner as a model who leaves a photoshoot to join a protest and hand a cop a Pepsi, was criticized for being tone-deaf. Looking for blame, much of the industry pointed fingers at in-house content studios, since Pepsi’s ad was created by its in-house agency, Creators League.Read the full article