How to manage a PR crisis: the 12 golden rules

You may have seen the incredible footage recently of the American physician who was forcibly removed from a United Airlines flight. He’d done nothing wrong apart from not complying with a request to vacate his seat so United staff could fly instead. The incident via ABC News can be seen here. It wasn’t a great look. In fact, in terms of brand damage, it was right up there with the worst.Read the full article