Scale matters: Advertisers are opting for Instagram over Snapchat

by Tanya Dua
Instagram is mimicking Snapchat, and Snapchat is feeling the pain. Eight months since Instagram rolled out its Stories feature and just over a month since it launched ads on it widely, it has already surpassed Snapchat. The feature not only has more people using it daily (200 million versus Snapchat’s last reported 156 million) but is also increasingly attracting more ad dollars.Read the full article