‘Start small and justify’: Inside Tumi’s programmatic evolution

by Yuyu Chen
When Charlie Cole joined Tumi as the luxury luggage brand’s chief digital officer last January, his first priority was to fix the company’s customer relationship management and analytics platforms. In the process of completing this eight-month project, Cole’s team realized that Tumi had been exclusively targeting its core-consumers — middle-aged high earners – without reaching ...Read the full article