Preparing for local reach in a ‘post-rank’ world, Part 2: Create content for local research

In my last post, I wrote about why local businesses need to focus on digital data sharing to perform better for voice, or “instant” searches. But I don’t think instant answers will cover every query or even most queries, at least not for a really, really long time (singularity, anyone?). Some questions just have too many variables involved, and there will always be local rese ...Read the full article

Why The MarTech Conference is a Must-Attend Event!

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