Should Pharmaceutical Companies Be Allowed to Do Content Marketing?

by Jordan Teicher
In 2010, pharmaceutical company Eli Lilly sponsored a quiz about depression on WebMD. The quiz, which consisted of 10 questions, attempted to determine if users suffered from depression based on how their answers mapped to common symptoms. The outcomes forked into two paths: Those feeling five or more common symptoms were flagged as higher risk; respondents experiencing four or ...Read the full article