‘Turn your vulnerabilities into assets’: 360i’s Sarah Hofstetter on making it in advertising

by Tanya Dua
Sarah Hofstetter is not your typical agency CEO. Unlike the majority of agency execs, who come from agency and business backgrounds, the 360i global CEO actually got her start as a reporter at The New York Times. After stints in PR and running her own consulting company, she found herself at 360i, working her way from PR rep to CEO in 2014. Here, she describes her route to the top.Read the full article