The connected audience: Content and creative needs for each stage of the customer journey

To optimize marketing productivity and improve credibility, brands must further develop each aspect of their digital marketing. With a connected marketing approach, it is critical to sync the brand, audience and channels. This means making sure marketing tactics and brand messaging are consistent across all channels and audiences, creating a memorable and effective experience ...Read the full article

Why The MarTech Conference is a Must-Attend Event!

Connect your organization with the marketing technology explosion at The MarTech Conference! See how becoming consumer & data obsessed is going to transform your marketing blueprint. This is your chance to mingle and learn from like-minded marketers in your industry who face similar challenges & disciplines as you! Learn more about MarTech: http://mrtch.co/25JAvF1