With its redesign, Vice doubled the time people see ads on its site

Since getting rid of intrusive ads and making other changes last year, Vice said people are spending twice as long viewing its ads as before. Vice said that 275 minutes of ads are in view for every 1,000 impressions they are served. Prior to its redesign, Vice said that figure was 101 minutes for every 1,000 impressions, slightly below what Moat says is the industry standard o ...Read the full article