What Are Meta Descriptions? Why Are They Critical to Organic Search Strategies?

by Douglas Karr
Sometimes marketers can’t see the forest for the trees. As search engine optimization has gained so much attention the past few years, I’ve noticed that many marketers focus so much on rank and subsequent traffic, they forget the step that actually occurs in between. The first event that happens when a user searches for a keyword is that they are met with a search engine results page (SERP).Read the full article