Inside the success of Nike’s #breaking2 ‘moonshot’

by Tanya Dua
This past weekend, Nike brought together athletes Eliud Kipchoge, Lelisa Desisa and Zersenay Tadese in Monza, Italy in an attempt to achieve an “impossible” feat: finish a marathon in less than two hours. The final result may have come up a painful 26 seconds short with Kipchoge clocking in a time of 2 hours and 25 seconds, but Nike still won, according to marketers.Read the full article