A Step-By-Step Guide To Gaining Quality Leads From Social Media

Attaining popularity on social media platforms is an absolute must for businesses these days. More and more marketers have started seeing social media as an indispensable tool for marketing, as well as lead generation. How do we know that? Well, the Google trends graph tell us for one. Social media is essential for brand building and connecting with your target audience.Read the full article

Send Personalized Messages with LinkedIn Sponsored InMail

One of the biggest challenges B2B marketers face is delivering a relevant and engaging ad experience to the right person, at scale. That’s why today we’re excited to announce that Sponsored InMail is joining the growing suite of self-serve LinkedIn products available through LinkedIn’s Campaign Manager. With Sponsored InMail you can engage your target audiences in a personalized, direct and meaningful way. Now you can create and manage your Sponsored InMail campaigns along with other self-serve products, including Sponsored Content and Text Ads, directly through Campaign Manager using your advertising account with LinkedIn.