Why Google Play Sees Complementary Roles for Travel and Local Apps

A few taps is all it takes with an app to book travel arrangements or order dinner, and while those sound like vastly different services they can intersect in numerous ways, according to Jeena James, global head of travel and local for Google Play. It comes down to a realization that even when making plans on a global scale, arriving at the destination brings the user back to the local level.Read the full article