Mitch Joel on Why Agencies Should Care About Conversion Rate Optimization [INTERVIEW]

by Amanda Durepos
Move over Don Draper, the modern day agency marketer needs to be more of a Renaissance (wo)man. Sure, they need to be creative enough to craft a compelling pitch. But they also need to be data-driven. They need to be well versed in analytics and the latest MarTech trends. And when budgets get tight, agency marketers need to be able to convince their clients to not cut out con ...Read the full article