The best-kept AdWords secret: AMP your landing pages

by Frederick Vallaeys
The best experiences are those where we don’t have to wait for stuff: receiving a one-hour delivery from Instacart, skipping the lines at Disney World with a FastPass, getting a response from our digital assistants like Alexa in less than a second. Big, successful companies have figured out that “fast = more money,” and so they cater to consumers’ insatiable demand for instant gratification.Read the full article

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