Relevance vs. authority: Which link has more value? (Part 2)

Welcome to Part 2 of my series on relevance versus authority in link building. In this series, I’m sharing expert opinions from around the SEO industry. The question I asked these experts was: “All other metrics being equal, would you rather have a high-authority link with lower relevance or a highly relevant link with low authority?” In Part 1, I shared answers from those ...Read the full article

Why attend the Search Marketing Expo (SMX)?

SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http://www.smxeast.com http://www.smxwest.com If you are interested in marketing technology, check out our martech conference series: http://www.martechconf.com For daily digital marketing content, check out our editorial sites: http://www.searchengineland.com http://www.marketingland.com http://www.martechtoday.com