Publishers are using Facebook video to drive commerce revenue

Facebook video has been tough for many publishers to monetize. But a growing number of them are using it to drive commerce. Last month, Business Insider’s commerce team, Insider Picks, started using the video giant to drive sales, using clips of things like a stovetop pizza oven (over 12 million views), or a wine glass that features a built-in aerator (4 million views).Read the full article